Most advertising agencies have jumped on the sustainability bandwagon - yet many still work and pitch for fossil fuel clients!
To expose this hypocrisy, we helped bring to life Atmospheric Agency, the first ad agency that's proud to work for a fossil-fuelled future, however long or short...
And the punchiest way to start is by pitching for the world's biggest fossil fuel company, Saudi Aramco. Pitch deck here with many attention-grabbing ideas.
Coverage so far in The Drum advertising trade press. Tbc...
